STRATFORD, ON, June 4 /CNW/ - Demand to make entertainment and content-rich applications accessible on all types of portable devices is changing the game for broadcasters and legislators in Canada, say broadcasting industry leaders participating in the Canada 3.0 forum June 8 and 9.

"With the digital revolution, we have an enormous opportunity to create new profile for Canadian ideas and perspectives if we build a strong national digital strategy," said Lisa de Wilde, Chief Executive Officer of TVO. "That means accelerating innovation to connect Canadian technology with the creativity and talent in our arts, cultural, education and entertainment sectors."

Access to content through the Internet, social media, and mobile applications presents new challenges for content producers and legislators for copyright, licensing and attributing revenue derived from programming.

"Companies that provide content and programming to broadcasters are concerned with how that content will be managed and protected in an increasingly digital world," said Paul Salvini, Chief Technology Officer and VP Canadian Operations at Side Effects Software.

This is just one of the discussion topics that will be addressed during the Canada 3.0 digital media forum June 8 and 9 in Stratford, Ontario. The event is led by the University of Waterloo Stratford Institute and partners the Canadian Digital Media Network and Open Text Corporation. Arlene Dickinson, CEO Venture Communications and CBC Dragons' Den celebrity, and Gary Maavara, VP and General Counsel Corus Entertainment, will join de Wilde and Salvini speaking at the forum along with numerous experts in the fields of industry, research and education, and government.