Gifted with attention-deficit on a half-decade cycle, and a need to build things and understand how they work, Martin has had a wide range of careers over more than three decades.

Moving from academic researcher (PhD Toronto, Postdoctoral studies Yale) to biotechnologist, he developed three drug candidates for therapy and imaging that entered clinical studies. In bioinformatics he founded a second, venture-backed startup, before focusing on the application of knowledge management as it became enabled by the then emerging enterprise content management (ECM) field.

Currently in enterprise content architecture, he has tested community strategies in real-life implementations of staff and customer communities.